Transforming the website for a long weekend of fun!
The website needed to appeal to difference audiences across the two year period, meaning the website content including the homepage, needed to be updated and redesigned regularly.
In the final months before the big weekend, the website become focused on the requirements of the visitors on the weekend.
- Interactive content and bright, fun imagery.
- Key information clearly highlighted.
- Interactive map to highlight the key points on the Tall Ships Race route.