We hope you have enjoyed the festivities and are refreshed and ready for 2024. We’d also like to wish you a prosperous New Year and, with that in mind, we’ve put together a list of ways you can increase your sales this year.
Does your website need a refresh?
Websites need to be updated regularly. This means checking everything works on different devices and fixing any issues, but could also be as simple as updating text and images to ensure the content is relevant to your business and your customers.
Google favours websites that are updated regularly, giving them a higher ranking in search results. You’ll also keep your customers coming back if your website content remains engaging.
We’ve made a checklist you can download to make updating your website quick and easy. Find out more and download the checklist here.
Can you improve SEO?
It’s one thing to have a great website but your customers need to be able to find it. That’s where the power of SEO comes in. Whether your site is big or small, SEO can help to boost you in the search results, making it easier for potential customers to find you, and in turn increasing sales.
We have a blog post all about SEO coming soon so check back for more helpful tips.
Try Google Ads
Google Ads is considered one of the best tools for lead generation. It allows you to target the people who are already searching for what your business offers. We use Google Ads to drive sales and traffic to your website, while at the same time raising awareness and the profile of your business. The biggest advantage is that you set the budget. You can spend as much or as little as you want to get your ads in front of the right people.
Most of our customers notice an increase in traffic and enquiries after using Google Ads for just a short time.
Consider Email Marketing
Email marketing is the electronic equivalent of a leaflet drop. One of the main the benefits of email marketing is that it’s so much more affordable and you don’t have to worry about print costs. Not only is it cheap (or even free) to get started, but it can be a great return on investment, making email marketing a win win.
Your subscribers have signed up to hear from you so you already have a willing audience, you just need to spur them into action with an offer, event, new product or service. You can even give customers a gentle nudge to return to their abandoned online basket to finish their order. They may have been meaning to checkout or order from you again and that simple, timely reminder landing in their inbox can prompt instant action.
Spruce up your Social Media
Social media provides a wealth of opportunity, allowing you to reach both current and new customers. When you are a busy business, it can be difficult to see the value in spending precious time creating and scheduling content for social media. But when you consider that you can update customers, promote offers, highlight your services, showcase upcoming events, direct people to your blog or website, and more, then you realise it is an important element in your marketing strategy.
Just one more thing...
All that’s left to say is thank you to all of our customers. It’s been a great year and we looking forward to working with you again in 2024. Best wishes for the holiday season from the In Studio team!