Email marketing can play a vital role in the promotion of many businesses. But what exactly is it, and how can you make it work for your business?
Email marketing is the electronic equivalent of a leaflet drop. But one of the main the benefits of email marketing is that it’s so much more affordable and you don’t have to worry about print costs.
Email marketing is basically sending promotional emails to your customers or any other group. It’s an easy way to keep in touch with your customers and share information about your business and any relevant news or offers. Email marketing can be extremely profitable and is a great way to ramp up your digital strategy.
77%
of marketers have seen an increase in email engagement over the last 12 months
(Hubspot, 2022)
84.3%
of consumers say they check their emails at least once a day
(Pathwire, 2021)
Whether big or small, every business can benefit from email marketing. And with so many of us using email on a daily basis, it is one of the best ways to promote your business directly into the inboxes of your target audience. Still not convinced? Here are just some of the many benefits to boost your business via email.
Keeping in touch with your customers lets them know they are important to you. Personalising those emails takes that to the next level by making an individual feel valued. You are effectively building brand awareness and when your customers feel valued and important it also builds trust, so they’ll be more likely to keep you in their mind when they next need your services.
We always say that a website is the online shop window to you business. But what if no one is walking down that virtual street? How do you tell people about your latest news and offers?
A regular newsletter keeps the lines of communication open and encourages your subscribers to click through to you website to read more. Email is also a great way to let your customers know about any special offers, discounts or events you have coming up, as well as keeping them informed of changes such as opening hours etc.
Pop a call-to-action in your email to send them straight there!
Affordable (maybe even free)
There are plenty of online email marketing platforms out there and many of them offer a free service if you are just starting out or only plan to send a few emails.
If you need more from your service, packages from Mailchimp start at £10.55 per month, while Hubspot’s packages start at £17 per month and both have plenty of features to make your emails stand out from the crowd. We use Mailchimp here, but there are many more platforms out there if you do a little digging.
Increase Social Media Engagement
In the same way that email marketing drives traffic to your website, it can be used to send customers to your social media accounts. Build engagement with offers and discounts and encourage customers new and old to follow your accounts.
Boost Your Sales
Not only is it cheap (or even free) to get started, but it can bring in a lot of money in return, making email marketing a win win.
Your subscribers have signed up to hear from you so you already have a willing audience, you just need to stir them into action with an offer, event, new product or service. You can even give customers a gentle nudge to return to their abandoned online basket to finish their order. They may have been meaning to checkout or order from you again and that simple, timely reminder landing in their inbox can prompt instant action.
These are just a few of the benefits of using email as part of your marketing strategy so there really is no reason not to give it a go!
Not sure where to start? Get in touch and we’ll be happy to help you get set up.
