Shop Hartlepool

Shop Hartlepool was an initiative founded to promote the fantastic local businesses Hartlepool has to offer on both the physical and digital highstreet.

After working with Love Hartlepool to create their branding and website, we won the opportunity to design and build their new platform, Shop Hartlepool.

Inspired by the Love Hartlepool initiative, we set out to create a brand evoking confidence.

As an initiative to encourage local people to rediscover local businesses we wanted the branding to feel bold, fresh and confident. Shop Hartlepool introduced new colours and an adapted logo as an extension of the Love Hartlepool brand. We balanced a professional look and feel, with a creative and friendly design.

At its core, the online directory allowed visitors to discover Hartlepool business but in reality it offered much more.

The website had to be user-friendly and allow visitors to easily search and filter the amazing local businesses Hartlepool has to offer. Shop Hartlepool encouraged Hartlepool people to support their local shops, restaurants and online-exclusive businesses operating in the town. The blog provided businesses with an opportunity to share their story providing much needed exposure to their community.

Showcase what the local businesses in Hartlepool have to offer.

We used branding inspired by the Love Hartlepool initiative and a range of marketing methods to promote local businesses of all shapes and sizes around Hartlepool.

We felt the best way to kick off the Shop Hartlepool campaign was to launch with a video showcasing the a handful of town’s shops and the spirit of the locals. 

We created content for and managed an ever-evolving campaign across three platforms. Promoting Shop Hartlepool to local residents while also shouting out all of the new sign ups and their great events and offers. 

Shop Hartlepool joined in the Christmas festivities in both 2021 and 2022, bringing local businesses together.

Local businesses nominated themselves through Shop Hartlepool for the Christmas Window Competition in 2021. We put together a trail of all the participating businesses to encourage people to see every window for themselves before voting for their favourite. We created an online application, a website page with voting capabilities, social media graphics and print assets for the campaign.

Shop Hartlepool joined in the Christmas festivities in both 2021 and 2022, bringing local businesses together.

Local businesses nominated themselves through Shop Hartlepool for the Christmas Window Competition in 2021. We put together a trail of all the participating businesses to encourage people to see every window for themselves before voting for their favourite. We created an online application, a website page with voting capabilities, social media graphics and print assets for the campaign.

After the success in 2021, Shop Hartlepool asked us for ideas that would be bigger and better than the year before. It was decided that Shop Hartlepool would be hosting 24 days of giveaways throughout December. 

We managed onboarding the businesses, hosting the giveaways across Facebook and Instagram and communicated with the winner to receive their prize. Printed adverts, social media graphics and blog posts all worked together to promote the campaign.

After the success in 2021, Shop Hartlepool asked us for ideas that would be bigger and better than the year before. It was decided that Shop Hartlepool would be hosting 24 days of giveaways throughout December. 

We managed onboarding the businesses, hosting the giveaways across Facebook and Instagram and communicated with the winner to receive their prize. Printed adverts, social media graphics and blog posts all worked together to promote the campaign.

Our Projects

Other work from us

We’ve worked on so many fantastic projects it’s hard to choose a favourite. So here are a few of our more recent projects to give you a flavour of what we could do for you. 

Bespoke Bears

Bringing to life a website for handmade sentimental keepsakes, made from your special clothing or fabric.

CLIP

An approachable website promoting access for people with disabilities.

Tidal Coffee

Tidal Coffee is the first speciality coffee roasting company in Hartlepool, bringing the freshest and highest quality coffee beans to the area.

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The BIS – Unit 1
13-17 Whitby Street
Hartlepool
TS24 7AD

0333 7000 247
hello@wearein.studio

Who we Are

An award winning web design and digital agency in Hartlepool, driven by creative thinking, great value and excellent service.

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